Writing that is clear and has value to the reader should be your goal most of the time.
Meeting this goal becomes even more important during times of change and transition when people can be feeling uncertain or confused.
Communicating poorly or insincerely during a transition can create a sense of mistrust and scepticism that can directly impact on how well your transition is delivered or received.
In this post I’m going to focus on three small things that can derail your otherwise clear writing by creating ambiguity: slashes, Latin abbreviations, and “ensure”.
We’ll look at how you can avoid ambiguity by making sure you:
● Use exact words and punctuation instead of slashes
● Replace e.g. and i.e. with words
● Use “ensure” only when you really mean it.